financial ratios of a corporation is a straightforward operation in financial analysis. Instead of
doing computations, the focus is on analyzing and interpreting the resulting ratios. Ratio
analysis is a commonly used method for making informed judgments on investments, stock
acquisitions, or credit evaluations (Faridatul & Sunandar, 2021)
The share price reflects the performance of the issuer and its movement correlates with
the performance of the issuer. As the issuer's performance improves, the potential earnings
from the company's activities also grow. Investors should be aware of this crucial aspect of
capital market activity while making investing decisions.
The stock market price reflects the state of the firm. As stated by Sunariyah (2020), the
stock price of a successful firm will rise, while on the contrary, it would decrease for an
unprofitable company. One method used to elucidate the development of stock prices is
fundamental analysis. This study is predicated on the notion that the fundamental assessment
of the firm has an impact on the stock price.
Essentially, a company's ability to generate profits directly influences the demand for its
shares, leading to an upward movement in its share price. The stock market price reflects the
effectiveness of the company's management. Hence, the valuation of a corporation may be
shown by its share price in the capital market. By doing an analysis of liquidity, solvency,
profitability, leverage, and productivity or activity, it is possible to identify several elements
that have an impact on stock prices. The internal parameters used in this analysis were the
Current Ratio (CR) and Net Profit Margin (NPM) (Satria, 2022).
The Current statistic (CR) is a financial statistic that assesses a company's capacity to
settle its immediate debts by using its existing current assets. A larger ratio indicates that the
organization has a superior capacity to settle its short-term debts. However, an excessively high
ratio may also suggest inadequate management of liquidity sources. Utilize the earnings
derived from existing assets to distribute dividends, settle long-term debts, or engage in
investments that provide higher returns (Gill & Clanton, 2008 in (Rahayu et al., 2020). In order
to determine the current ratio, it is necessary to take into account several factors that influence
the company's performance, including the industrial sector, management strategies, and
macroeconomic conditions.
The Net Profit Margin (NPM) is a financial ratio that measures the profitability of a
company by comparing its net profit after tax (NIAT) to its sales revenue. It indicates the
amount of net profit generated per unit of sales. An elevation in net profit margin (NPM)
signifies a corresponding enhancement in both the overall performance of the firm and the
returns received by its shareholders (Suryana & Widjaja, 2019).
In a study done by (Faridatul & Sunandar, 2021), it was shown that CR and DER have a
significant impact on stock prices, whereas DER and NPM do not. Recent research conducted
by (Triyonowati, 2023) demonstrates that both corporate reputation (CR) and new product
marketing (NPM) have a significant influence on stock prices. However, it is worth noting that
the study did not find any substantial impact of debt-to-equity ratio (DER) on stock prices. A
study done by (Rahayu et al., 2020) examined the influence of CR, NPM, and NPL on stock
prices. The findings revealed that CR and NPL have a substantial effect on stock prices,
however NPM did not. A study done by (Suryana & Widjaja, 2019) revealed that the factors
of CR and DER did not have a substantial influence, however, NPM had a considerable effect.