Innovative products have greater appeal to consumers. Consumers often look for
products that are new, different, or unique. Companies or stores that are always making changes
and continuously presenting innovative products can attract more consumers to their stores.
Better quality
Product innovation can improve product quality. So that the product is better and tends
to get positive reviews that can influence consumers to choose and recommend the product to
others.
Overcoming competitive challenges
In a competitive market, innovation can be a way to differentiate yourself from
competitors. Innovative products can help a company or store compete more effectively and
take market share from competitors.
CONCLUSION
An effective retail business success strategy is to increase sales through innovation and
customer experience. In the world of retail business, it is important to continuously develop
innovation and offer an engaging customer experience to increase sales. Innovation strategies
can be done by creating new products, developing new technologies, or introducing new
business models that are different from competitors. Meanwhile, a good customer experience
can be achieved by providing friendly, fast, and high-quality service, as well as providing an
attractive and comfortable environment. By improving innovation and customer experience,
retail businesses can increase their competitiveness in the market and win the hearts of loyal
customers. Therefore, retail businesses need to continue to innovate and prioritize customer
experience to win the competition and achieve long-term success.
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