were interested in getting to know more about Cloud Storage product information.
According to (Widyastuti, 2018), variable interest is the point at which a person begins to show
interest in learning more about a product, its benefits, as well as how a person can use it to their
advantage, and whether it suits their needs. To arouse the interest of potential customers, this
stage focuses more on presenting product details. This theory is in line with the results of the
distribution of questionnaires that have been carried out, namely the respondents are interested
in getting to know more about Cloud Storage products. After seeing the promotional video
provided, 44 respondents said they were interested in getting to know more about Cloud
Storage products. The respondents said the things they remembered in the Cloud Storage
promotional video were Aulia (talent) running out of cellphone memory, the cheap Cloud
Storage price of Rp. 16,000 can get 50GB, large storage storage at a low price, file storage,
Cloud Storage can be used for IndiHome customers, and makes it easier for users who like
photos and videos but the cellphone memory does not support. This is also related to research
conducted by (Maulidasari & Yusnaidi, 2019) that interest in the products offered can be
informed through various forms of promotion, such as promotions on social media, billboards,
and directly to consumers.
Desire for Cloud Storage products
From the results of distributing questionnaires before any work, there are 5 people who
say the Cloud Storage promotional model and captions on Instagram that have been seen can
arouse the desire to subscribe to Cloud Storage. And as many as 47 people said they had never
seen Cloud Storage promotions before.
According to (Widyastuti, 2018) the desire variable is the point at which a person begins
to describe his opinion about a product he likes. The ability to utilize a product and conformity
to their demands begins to emerge. So that the promotion must show that the product exists to
meet consumer needs. This relates to the results of distributing questionnaires after the work
that as many as 44 respondents answered the Cloud Storage promotional video could arouse
the desire to subscribe to Cloud Storage. However, there are 2 respondents who say that
captions containing invitations and information about Cloud Storage in Cloud Storage
promotional video uploads cannot provide reasons to subscribe to Cloud Storage.
Action on Cloud Storage products
From the results of distributing questionnaires before any work, there are 5 people who
say the Cloud Storage promotional model on Instagram that has been seen can convince to
subscribe to Cloud Storage due to the need, price, and want to try Cloud Storage products. A
total of 47 people said they were not sure because they had never seen Cloud Storage
promotions before.
According to (Widyastuti, 2018), the action variable is the stage where consumers take
action to start buying products. To find out more information about the product, consumers can
visit the store or ask the business actor. In the Cloud Storage promotional video made by
researchers, there is information about how consumers can subscribe to Cloud Storage. From
the results of distributing questionnaires that have been carried out, it shows that there are 2
respondents who are not sure to subscribe to Cloud Storage after watching the promotional
videos made by researchers. Respondents who feel confident to subscribe to Cloud Storage
are given a follow-up question, namely what factors make them sure to subscribe to Cloud
Storage. The respondents answered, because it suits their needs, the price is cheap, they want