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Journal Of Economics, Technology, and Business (JETBIS)

Volume 3, Number 4 April 2024

p-ISSN 2964-903X; e-ISSN 2962-9330

ANALYSIS OF THE FORM OF SUSTAINABLE FASHION AND THE QUALITY

OF DISCLOSURE OF ECONOMIC, SOCIAL AND ENVIRONMENTAL ASPECTS

ON THE WEBSITE IN 2022: A CASE STUDY OF SUKKHACITTA.COM

Lina Tania

, Carmel Meiden

Institut Bisnis Dan Informatika Kwik Kian Gie Jakarta, Indonesia

Email: [email protected]

, carmel.meiden@kwikkiangie.ac.id

KEYWORDS:

Sustainable fashion;

SukkhaCitta

ABSTRACT

In this era of Globalization, the world's population has increased so

human needs and desires must also continue to grow. Choosing needs,

cannot be separated from a person's lifestyle, where fashion has

become an inseparable part of daily appearance and style. The

development of the fashion industry is in line with fashion which is

no longer just a necessity but also a lifestyle. This research is the result

of practice-based research, where local brand SukkhaCitta strives to

design sustainable fashion collections by raising the issue of clothes

that can heal the earth. Through this practice, Sukkhacitta retraces the

footsteps of their ancestors, where SukkhaCitta makes clothes directly

manually in the village without using factories. From the application

of traditional agroforestry to spices used as natural pesticides.

Intercropping naturally balances the carbon cycle between the soil and

the atmosphere. Another attraction that SukkhaCitta tries to highlight

is the storytelling behind each product it makes. This story element is

what differentiates SukkhaCitta from other fast fashion products that

only follow trends.

INTRODUCTION

All of humanity has good reason to be concerned about the future. One of the reasons

is that the world is unstable, so humanity is quite worried about the world as a home that is

getting less and less healthy. Threats such as malnutrition, the greenhouse effect, terrorism,

disease, and many other things that require humans to do things for the common good. In this

era of globalization, the world's population has increased so human needs and desires must also

continue to grow. Choosing needs, cannot be separated from a person's lifestyle, where fashion

has become an inseparable part of daily appearance and style. The development of the textile

industry is in line with fashion which is no longer just a necessity but also a lifestyle. Along

with its development, a person's fashion is part of the show of identity and personality

(Hendariningrum & Susilo, 2014).

The development of globalization brings the world community to a practical and

sophisticated lifestyle, so that everything can be done quickly and tends to be instant, which

then encourages exploration and innovation in all aspects of life (Inayati, 2019). Extending to

the world of fashion, world textile production has continued to increase in recent years

(Fletcher, 2013). The basic human need for textiles has led to an increase in demand for textiles

due to global population growth and rising living standards, as well as excessive consumption

due to the fast fashion trend. The high demand for the amount of clothing production indirectly

affects the production chain and the lengthy process that must be carried out. The more mass

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production of clothing, the more natural resources and labor required (Asmara et al., 2013).

Figure 1

Textile effluent quality in 2019

Source: Ellen MacArthur Foundation; Ministry of Environment and Forestry (2019)

The textile sector plays an important role in the Indonesian economy. The sector

employs around 4.2 million people. There are 197 garment companies registered with the

Ministry of Industry and 78 percent of the workers are women. The value of Indonesia's

garment exports in 2017 amounted to USD 12.4 billion. Indonesia is among the top 10 textile-

producing countries in the world and is the 12th largest exporter of textiles and apparel.

However, the sector is also a major contributor to waste and pollution, mainly due to the

increasing global demand for fast fashion goods and the mass production of cheap clothing.

Based on analysis, in 2019, Indonesia generated nearly 2.3 million tons of textile waste (figure

1.1) Based on data from the Ministry of Environment and Forestry, 12 percent of household

and household-related waste is recycled in Indonesia. Assuming that this figure also applies to

textile waste, only 0.3 million tons of textile waste is recycled in Indonesia. Instead, almost

two million tons of waste is landfilled or incinerated. Driving the burning of pre-consumer

textile waste are contracts developed by garment brands, which treat textile designs as their

intellectual property rights and incentivize textile mills to burn unwanted textile products.

Technology that continues to develop from time to time causes various changes that

continue to emerge. This is also related to fashion trends or fashion trends that continue to

emerge in a relatively short time (Endrayana & Retnasari, 2021). Talking about fashion trends

will never end. Fashion trends are something that will continue to develop over time. However,

with the development of technology, these fashion trends can develop faster in a relatively short

time. Several other aspects influence the development of these fashion trends, including mass

media, entertainment, business, and the internet. The term that describes these fashion trends

is fast fashion (Leman et al., 2020).

From some of the conveniences and advantages offered by fast fashion, the world of

fast fashion has a "dark" side that must be recognized and reconsidered by various parties. The

"dark" or negative side of fast fashion is very detrimental to the environment and also to the

humans who are the labor force in making fast fashion products. Therefore, the terms

sustainable fashion and ethical made have emerged. Both terms refer to fashion that is

environmentally friendly and supports the welfare of the workforce. Thus, sustainable fashion

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and ethically made will be able to have a better impact than fast fashion.

In recent decades, stakeholders have begun to realize the adverse impact that the

production of fast-fashion clothing has on the environment. Parties who began to realize these

impacts began to implement the slow fashion movement. According to (Henninger et al., 2015),

Slow fashion is often described as the opposite of fast fashion. Slow fashion is based on

philosophical ideals centered on the values of sustainability and reducing environmental

damage. Sustainable fashion is one part of the slow fashion movement (McNeill & Moore,

2015). Sustainable fashion is a movement that can minimize the impact caused by the fast

fashion industry because efforts in sustainable fashion are efforts that have sustainable values.

One of the things that is in the realm of a designer is designing products, designers can

not only design a product but can also determine the material, quality, and everything related

to the product they make. In this literature, the specific thing discussed is sustainable fashion,

namely the quality of fashion products, people's behavior in buying products, and their

relationship with the surrounding environment. This has become an international concern

because of people's awareness of shopping behavior, which affects environmental and social

issues, and can have an impact on the accumulation of fashion waste to increase the greenhouse

effect. The sustainable fashion industry is a form of action to ensure that the fashion value chain

contributes to the achievement of sustainable development goals and targets on environmental

and social issues. Hence the formation of an international organization The UN Alliance for

Sustainable Fashion which consists of 10 different UN organizations focused on 2019 in

Nairobi.

Research on the appropriate Sustainable Fashion concept in Indonesia can be conducted

on local brands that apply the Sustainable Fashion concept. This is to understand the strengths

and limitations that the concept still has in Indonesia.

There are several studies on sustainable fashion, and in the end, the author decided to

raise this issue as a research reference. The previous research that has relevance to this research

to complement the analysis is an article entitled Sustainable and Ethical Fashion: The

Environmental and Morality Issues (Kaikobad et al., 2015), which explains that the fashion

industry is one of the discussions that is being talked about by many people, especially

regarding awareness. This issue has led to the concept of sustainability in the fashion industry,

where there is a concern and calculation of the environmental and social impacts in the

production stage of clothing and the carbon footprint afterward. However, only a handful of

actors in the textile and apparel industry have significantly changed their production processes

to become fully eco-friendly.

This transformation in the fashion industry is also driven by people's awareness of

sustainability. Next is an article by (Bick et al., 2018) The global environmental injustice of

fast fashion explains the negative impact of production activities in the fashion industry. This

article explains that globalization creates global economic growth, where the

internationalization of supply chains has an adverse impact and influence on welfare in middle

to low-income countries. Bick et al reveal that environmental justice is a concept that is often

used to explain the placement of hazardous waste sites around residential communities.

Sustainable consumption and production is the twelfth point in the Sustainable Development

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Goals (SDGs) where the implementation of national and sectoral plans, sustainable business

practices, consumer behavior and mitigation, and the elimination of fashion apparel are global

goals in support of environmental justice. The highlights lie in elements that harm the

environment and workers during the production stage, such as the use of chemical dyes and the

use of large portions of water, the low implementation of worker safety, and the disposal of

textile waste. For this reason, various innovations are needed from various parties, from

companies to the community, to ensure environmental justice.

The objectives and benefits of this research are to reveal the form of sustainable fashion

that will be practiced by SukkhaCitta, reveal how SukkhaCitta's products affect economic,

social, and environmental aspects, reveal the quality of fashion sustainability disclosures in

sustainability texts, reveal existing sustainable fashion trends and their influence on life, and

the results of this study are expected to be a consideration or illustration for stakeholders to be

wiser in making investment decisions in the future. In the sense that the investment made is not

only for its benefit but also contributes to realizing sustainable fashion so that the impact is not

only in economic terms but in social and environmental terms.

RESEARCH METHODS

The type of research used is descriptive research with a case study approach. (Sekaran &

Bougie, 2016), Descriptive research aims to know, understand, and describe the characteristics

of people, events, or situations that are the focus of research. In addition, descriptive research

can help to think systematically about aspects in a particular situation, provide ideas for further

investigation, and help simplify certain decisions. In this research, there is no hypothesis

testing, or explaining the relationship.

Research Variables

The variables in this study are the level of quality and disclosure of sustainable fashion

carried out by the SukkhaCitta brand on economic, social, and environmental aspects. This

research variable refers to 4 categories of six forms of sustainable fashion which consist of 3-

4 sub-categories that have been modified (Raar, 2002) based on the standards published in the

Information Sheet.

Data collection is carried out using observation techniques and documentation studies on

secondary data obtained from official websites, collecting various information that has been

obtained through studies, surveys, or experiments that have been carried out by other

individuals or groups related to sustainable fashion globally and sustainable fashion run by

SukkhaCitta by retrieving data and information on SukkhaCitta through the website

www.sukkhacitta.com and other sources that are relevant to the object of research.

This research took samples from the SukkhaCitta brand, using a purposive sampling

method. Purposive sampling is sampling limited to certain individuals or organizations that

can provide the information expected by the author because individuals or groups have this

information or in accordance with the criteria set by the author. Purposive sampling is often

used when researching with very small samples such as in case study research and when

wanting to select highly informative cases (Saunders et al., 2009). The criteria used for

sampling this study are:

Secondary data obtained from the official website of Sukkhacitta.com

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a) Information taken from various sources of internal company records, books, journal articles,

websites, research reports, and other sources.

b) Standard provisions of six forms of sustainable fashion

Data Analysis Technique

(Wardhani & Muhadjir, 2017) suggests the definition of data analysis as "an effort to

systematically search and organize records of observations, interviews, and others to increase

the researcher's understanding of the case under study and present it as findings for others.

In terms of analyzing data, this research uses qualitative data, so the author uses data

analysis techniques with content analysis. This technique can be used to analyze newspapers,

websites, advertisements, interview recordings, and the like. One of the characteristics of the

content analysis process is to use specific findings in detail.

Janis (1949), Bereslon (1952), Lindzey, and Aronson (1968) explain that content analysis

has at least three requirements, namely: objectivity, systematic approach, and generalization.

The analysis must be based on explicitly formulated rules. The data sources that can be used

in content analysis also vary. In principle, anything written can be used as data and can be

researched in content analysis. The main source of data is mass media, but so can graffiti on

walls. Content analysis can also be done by counting frequencies at the word or sentence level.

The content analysis method allows the author to analyze (large amounts of) textual

information and systematically identify its properties, such as the presence of certain words,

concepts, characters, themes, or sentences (Sekaran & Bougie, 2016).

RESULTS AND DISCUSSION

Disclosure Analysis of Changemakers behind SukkhaCitta

Table 1 below is the suitability of disclosing several changemakers who support and

cooperate with the sustainable fashion brand SukkhaCitta, where data is taken from the

sukkhacitta.com website.

Table 1

Analysis of Disclosure of Changemakers Behind SukkhaCitta

Name

Position

What inspired sukkhacitta

Tjok Gde

Kerthyasa

Practioner of Holistic

and Homeopathic

Medicine

Tjok Gde is an internationally recognized

health scientist who is on a mission to heal

his patients through handmade remedies

sourced from the land of his ancestral

family.

Tiza Mafira

Environmental law

activist

He challenged a system that makes it

easier for Indonesians to reuse single-use

plastics instead of relying on single-use

plastics at supermarkets, traditional

markets, events, and more.

Helianti

Hilman

Purpose-driven

Entrepreneur

Switching from law to business has given

Helianti a new passion for cultivating

local wisdom to enhance Indonesia's

culinary experience. This prompted her to

establish Javara Indonesia with the hope

of keeping our food biodiversity alive.

Andra Alodita

Holistic Practitioner

As a content creator turned holistic

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practitioner, Andra Alodita is making a

shift towards a more mindful lifestyle.

One of them is listening to yourself and

following your heart.

Anindita Makes

Impact – driven

Entrepreneur

As a mother of two daughters, making

decisions is not easy. However, decisions

are the gateway to discovering many new

opportunities that allow for impact.

Fellexandro

Ruby

Entrepreneur and

content creator

Fellexandro Ruby is part of our

#SukkhaCittaChangemakers. He is a

passionate individual who believes in

impacting society by sharing his

learnings. He is aligned with SukkhaCitta

through the impactful change that

ambition and determination can create for

society.

Driando Ahnan

Tempeh

Sciencepreneur

On the occasion of National Tempeh Day,

we celebrate by sharing the perspective of

food science Dr. Amadeus Driando

Ahnan-Winarno in this special edition of

our Changemakers series.

Feby Dayono

Sustainability

Practitioner

A community development and

communications expert whose passion

and confidence have moved thousands in

Southeast Asia, North America, and the

Middle East. Now Senior Lead for

Sustainability Strategy and Integration at

GoTo Group, see what Feby has to say

about the ultimate approach to our

responsibility.

Happy Salma

Artist and

Entrepreneur

Happy Salma loves traditional Indonesian

crafts and bringing them to life. As co-

founder of TULOLA Designs, she

employs local artisans and emphasizes

Balinese aesthetics. Her love for

traditional literature inspired her to found

the Titimangsa Foundation, which creates

and adapts stage works from novels and

historical texts.

Farwiza Farhan

Environmental

Activist

Farwiza Farhan is a forest

conservationist, known for her work in

HAKA, Leuser-a 2.6-hectare

groundwater resource and natural habitat

for endangered species. Beyond policy

and advocacy, she believes that women

are key to conservation efforts. Wiza was

recently featured on TIME 100 Next

2022.

Andini Effendi

Senior Journalist

Andini Effendi wants it all and does it all.

From reporter to anchor to producer, her

journalism advocates for women's issues

and other global issues. Andini also runs

marathons and is a Nature Ambassador

for Yayasan Konservasi Alam Nusantara.

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Andini does it all in style!

Nadine

Alexandra

Dewi

Actress and Activist

The former Puteri Indonesia titleholder

has made good use of her platform.

Nadine is passionate about the

environment; she advocates for

reforestation and is a champion for

orangutans. She is also a feminist who

believes in women's resilience and

empowerment.

Silvia Halim

Civil Engineer

Since joining PT MRT Jakarta, Silvia

Halim has been the only woman on the

board of directors. However, breaking the

glass ceiling is not her goal. Her top

priority is to create impact through her

expertise. Silvia is the living embodiment

that we are all agents of change.

Hannah Al

Rashid

Actress

Hannah Al Rashid is a bonafide actress

and action star who uses her platform as

an SDG Champion for Gender Equality.

Her signature streetwear style utilizes

traditional Indonesian textiles, kebaya,

and fabrics - blending tradition and

modernity.

Sandrayati Fay

Musician

Folk musician Sandrayati Fay is an

Indonesian with a third culture. Born to an

American father and Filipino mother,

Sandra's music reflects her own journey

of migration. Her compassion for women

and Mother Earth really resonates with

our mission.

Ayu Kartika

Dewi

Peacebuilder

Ayu Kartika Dewi's career revolves

around national peacebuilding initiatives

through her work with the President,

Indika Foundation, and SabangMerauke,

among others. She walks the talk, even if

it means walking against the grain.

Andhyta

Firselly Utami

Environmental

Economist

Andhyta Firselly Utami is an economist

who uses her platform to educate people

about climate justice. Her presence on

social media is passionate and vulnerable,

as she does not shy away from sharing her

reflections on her personal life and also

advocating for a better earth. Afu is a

great example of making a personal

change that is actionable and inspiring to

others.

Marsha

Timothy

Actress and Model

Marsha Timothy is an award-winning

veteran actress who started her career as a

model. She seamlessly moves from genre

to genre, style to style. As a patron of the

arts, Marsha likens SukkhaCitta's works

to paintings; loaded with intangible

values and meanings.

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Carina Hardy

Artist and Impact

Entrepreneur

Carina Hardy is an artist and entrepreneur

who is changing the taboos around the

female body. She explores artwork and

design relating to breasts and female

empowerment and is currently working

on a wearable art project called Elppin.

Carina grew up in Bali, Indonesia, and

lives in New York City.

Source: SukkhaCitta website

Disclosure Analysis of workers' and staff's comments about SukkhaCitta

Table 2 below is the suitability of disclosing the comments of workers and staff towards

sustainable fashion implemented by the SukkhaCitta brand.

Table 2

Disclosure Analysis of SukkhaCitta workers and staff comments

Name

position

Comment

Source

Ibu Tur

SukkhaCitta Worker

Ms. Tur has just completed

her level 3 certification as an

artisan at SukkhaCitta House.

She earns 2x the regional

minimum wage. And her son

is currently one of the first

children in his village to

study at university.

SukkhaCitta

Home Instagram

Monika

SukkhaCitta Worker

Monika is the eldest of 3

children - which meant she

had to step in when her

parents lost their jobs when

Bali closed. Since then, she

has dropped out of school

and taken on many jobs to

support her family. When she

applied to Rumah

SukkhaCitta, we

immediately recognized the

incredible will and grit she

had for learning. Today, she

has a scholarship that covers

her and her family's basic

needs. So she can focus on

learning and developing

skills to build a better life for

herself and her siblings.

SukkhaCitta

Home Instagram

Ibu Mar

SukkhaCitta Worker

Mrs. Mar received a Covid

Women's Aid Donation, to

repair her flood-damaged

house.

Instagram

Rumah

SukkhaCitta

Ibu

Moen

SukkhaCitta Worker

Ms. Moen received the grant

to pay for Fisky's school

fees, books, and uniforms.

Instagram

Rumah

SukkhaCitta

Mama

Eta

SukkhaCitta Worker

"I'm very worried. It's time to

pay, but we don't know where

SukkhaCitta

Home Instagram

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to get the money. I prayed

and prayed. Then my

neighbor told me about the

SukkhaCitta House program.

I'm very happy that Nani can

continue her schooling now,

but many people in our

village are not so lucky."

Source: Instagram SukkhaCitta House

Analysis of Disclosure of six-form sustainable fashion on SukkhaCitta

Table 3 shows the suitability of SukkhaCitta's six-form sustainable fashion disclosure based on

the four categories to be measured and taken into account.

a. Based on the biodegradable category which has 4 sub-categories, namely the sub-category of natural

origin, the sub-category of biologically decomposable, the sub-category of environmentally friendly,

and the sub-category of reducing the need for new materials.

b. Based on the new luxury category which has 4 sub-categories, namely the produced in small

scales sub-category, custom made sub-category, durable sub-category, and repairable sub-

category.

c. Based on the ethically made category which has 3 sub-categories, namely the free from

human exploitation sub-category, the protecting human rights sub-category, and the

ethically sourced and produced sub-category.

d. Based on the officially certified category which has 3 sub-categories, namely the guarantee

of production/consumption safety sub-category, the zero hazardous sub-categories, and the

approved/pretested quality sub-category.

Table 3

Results of quantitative calculation of six-form sustainable fashion on SukkhaCitta

Quantitative calculation table of six-form sustainable fashion at SukkhaCitta

Category

Sub-category

Score

Average

Suitability

Level

Biodegradable

a. of natural origin

0.50

Medium

b. biologically

decomposable

c. environmental

friendly

d. Reduces the need for

new materials use

New Luxury

a. Produced in small

scales

0.34

Low

b. Custom made

c. Durable

d. Repairable

Ethically made

a. free from human

exploitation

0.54

Medium

b. protecting human

rights

c. Ethically sourced and

produced

Officially

Certified

a. Guarantee of

production/consumption

safety

0.63

High

b. zero hazardous

c. Approved/pretested

quality

Source: Data processed by the author (2024)

Qualitative Class Interval = 0.63 – 0.34 = 0.096

Description :

a) Low-quality level: 0.34- 0.44

b) Medium quality level: 0.45 – 0.55

c) High-quality level: 0.56 - 0.63

Based on the results of the calculation of the quality of the six-form sustainable fashion

disclosure based on qualitative methods, the first rank of the highest average quality score

is in the officially certified category, with an average score of 0.63. Then the second rank is

achieved by the Ethically made category with an average score of 0.54. The biodegradable

category is ranked third with an average score of 0.50, and the new luxury category is ranked

lowest with an average score of 0.34. Based on the scoring table above, we can summarize

it in the table below:

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Table 5

Contingencies

Contingencies table

Qualitative

Low

Medium

High

Qualitative

High

Biodegradable,

Ethically made

Officially

Certified

Medium

Low

New luxury

Source: Data processed by the author (2024)

Based on the results in Table 5 above, we can find out that SukkhaCitta provides the

highest officially certified disclosure in the calculation of quantitative and qualitative methods.

The disclosures made by SukkhaCitta in this category are complete and SukkhaCitta can

provide an explanation of the risks and opportunities related to the six-form sustainable fashion

that SukkhaCitta has identified in the short, medium, and long term well. Then in the New

Luxury category, SukkhaCitta gets a score with a low category in the calculation of quantitative

and qualitative methods, SukkhaCitta cannot provide an explanation related to the New Luxury

category.

In addition to these two categories, there are Biodegradable and Ethically made

categories that have high scores in the quantitative method calculation while in the qualitative

method calculation, these two categories fall into the medium category.

Analysis of Disclosure of Economic, Social, and Environmental Aspects

In its disclosure, there are 3 main aspects that need to be considered, namely economic

aspects, environmental aspects, and social aspects. These three aspects illustrate how the

company is accountable to stakeholders in order to gain trust. In addition, the disclosure of the

six forms of sustainable fashion can be used as evidence that SukkhaCitta is within the limits

in accordance with existing guidelines. The disclosure of this information is expected to

provide concrete evidence that the production process carried out by SukkhaCitta is not only

profit-oriented but also pays attention to social and environmental issues.

After gaining the trust of stakeholders, stakeholders will not hesitate to use the services

or products produced by the company. This is very much needed for the continuity of the

company's business. By holding the trust of stakeholders, the company can have the potential

to increase its productivity and sales with investment decisions or cooperation from

stakeholders. The increase in productivity and sales will affect the company's net income level,

which means that the company's performance is increasing.

The economic aspects listed can ensure the potential for competitive capital resources

with a low level of risk to stakeholders. By disclosing economic performance, clarity regarding

the economic impact of stakeholders on the company's organizational activities will be more

transparent so as to foster stakeholder confidence in their investment. Disclosure of relevant

and accurate environmental aspects is very important because this is demanded by stakeholders

so that they know the performance of companies that care about the environment. Thus,

stakeholders can find out the performance of companies that care about the environment and

can provide a positive response by providing funding for the company. which will be used to

increase production and sales so as to increase company profitability. The better the company's

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environmental performance, the better its financial performance will be due to revenue

generation and cost efficiency which will drive the company's profitability.

Disclosure of social aspects can affect stakeholders' perceptions of how the company

treats the surrounding human resources. The social dimension is the company's disclosure of

the impact of operations on society, such as human rights, product responsibility, and labor

responsibility. Implementing and reporting social responsibility to stakeholders can not only

increase the company's average share price but can also improve employee welfare and loyalty,

and reduce employee turnover rates so that it can result in increased company productivity.

The real economic, social, and environmental impacts carried out by SukkhaCitta include:

a. Economic Aspects

Women-focused economic opportunities can increase women's competitiveness, which can

lead to better social outcomes. A proactive women-centered approach is needed in economic

development, as it can be used as an opportunity to reduce gender disparities in Indonesian society.

b. Social Aspects

SukkhaCitta has played a role in improving the livelihoods of more than 1,482 people

who are instrumental in making SukkhaCitta products, from farmers to craftswomen.

SukkhaCitta has also increased 60% of local craftswomen's income and 100% of

regenerative farming farmers' income.

SukkhaCitta creates social impact by investing in the training and capacity building of

rural craftswomen for at least one year and ensuring that they earn a living wage.

c. Environmental Aspects

SukkhaCitta has made a real impact on the environment by regenerating 20 hectares of

land through regenerative farming, avoiding the use of more than 10,000 plastics for

packaging and replacing them with fabric scraps. SukkhaCitta also plays a role in preventing

the pollution of more than 1.2 million liters of water by using natural dyes and preventing

more than 1.3 tons of textile waste from being wasted TPA.

In addition, SukkhaCitta also actively preserves Indonesian culture, through knowing

batik as a process of producing motifs through dripping and painting with canting or

stamping and wax. However, the reality is that today batik with the printing process is

increasingly emerging and shifting the essence of the tradition of batik itself. Therefore,

Denica established an artisan empowerment program called "Jawara Desa."

Corporate Governance Analysis

In order to implement sustainable fashion in Indonesia, SukkhaCitta formed an organization

called Rumah Sukkhacitta, where the vision and mission of SukkhaCitta, are present to hear the

problems of the craftsmen and help, because the bargaining power and voice returns to them. From

there, SukkhaCitta learned more humanizing values. SukkhaCitta releases its products based on the

learning progress of the women at Rumah SukkhaCitta, so the product will be launched if they learn

new motifs, new colors, and new techniques. The decision to launch follows the progress of the women

at Rumah Sukkhacitta, instead of asking them periodically.

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Picture 2

Workers and artisans of SukkhaCitta House

Source: Instagram SukkhaCitta House

Through the SukhaCitta website, there is data that 80% of the groups that have been

displaced by the climate crisis are women. 80% of SukkhaCitta's beneficiaries are women. The

direct impact of climate change can be felt by women, hence the creation of the "farm-to-closet"

ecosystem created for the welfare of mothers. The focus is not to produce clothes alone, but a

new ecosystem. Not only about how the clothes are made, but the women who make them will

get a living wage. SukkhaCitta does not only provide access to education. So besides getting

training, SukkhaCitta also provides access to a sustainable market.

At Rumah SukkhaCitta, we apply time-motion study, which is effective for the

craftswomen where they have to know how long it takes to make the cloth. So, they can

understand that the fabric can be paid for a million instead of 100 thousand. That's how we

could earn BCorp and Nest Seal, because it can change the industry from a price taker to a

woman who knows what their rights are, what the value of their goods are. So that ensures that

the value that consumers pay will provide a living wage all the way to the farm.

SukkhaCitta has a tagline "The Most Meaningful Clothes" SukkhaCitta is different from

other brands, SukkhaCitta is not here to sell more clothes to consumers. But SukkhaCitta exists

to tell people a story about how and why clothes are made, to empower people with all the

information, to help people choose mindfully and in line with people's values. For people to

think before they buy, and for us to invest in meaning, not stuff.

SukkhaCitta, held the KAPAS exhibition from April 15 to May 15, 2022 at Ashta District

8 shopping center, Jakarta. SukkhaCitta, invites the public to be more aware of environmental

issues in the fashion industry and together trace the origin of the clothes we wear through an

exhibition titled KAPAS. The KAPAS exhibition tells the story of SukkhaCitta's journey to

replant cotton in Indonesia, as an effort to reduce the use of imported cotton for clothing

materials that can leave a high carbon footprint. Collaborating with artisans and small farmers,

SukkhaCitta grows its own raw materials in an environmentally friendly way to be turned into

yarn that is processed into fabric and then produced into clothing. SukkhaCitta's cotton

replanting program uses the traditional environmentally-friendly Tumpang Sari method.

Tumpang Sari is a way of farming that restores our connection with nature, a method that has

been passed down from generation to generation by Indonesian smallholder farmers.

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On The Website In 2022: A Case Study Of Sukkhacitta.Com

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SukkhaCitta sees that the problem of environmental issues is a major problem, which

must be continuously voiced to the public. Therefore, as a first step to be the answer to this

environmental issue, SukkhaCitta grows its own raw materials in an environmentally friendly

way to then be made into yarn which is processed into fabric and then produced into clothing.

In SukkhaCitta's journey to manage and improve the environment, SukkhaCitta received

support from Bank DBS Indonesia, which also has the same mission as a purpose-driven bank.

In addition, in 2018, the DBS Foundation Social Enterprise (SE) Grant program was very

helpful for SukkhaCitta in realizing their vision and mission to prosper the craftswomen to get

a decent life. SukkhaCitta received a grant from DBS Bank Indonesia through DBS Foundation

under the DBS Foundation Social Enterprise (SE) Grant program. The funds are used to

provide training to more local artisans, as well as increase production capacity. In addition to

the grant, DBS Foundation also provided mentorship to SukkhaCitta to help them overcome

various business challenges.

CONCLUSION

This research provides an in-depth insight into the dynamics of sustainable fashion in

Indonesia. Various aspects of sustainability in the fashion industry at the SukkhaCitta brand

have been explored, and several important findings can be identified, The disclosure of

sustainable fashion forms practiced by SukkhaCitta is quite high, but there are still several sub-

categories of disclosure of the six-forms of sustainable fashion that still need to be improved.

And in the process of disclosing SukkhaCitta's six-form sustainable fashion, facts were found

in the form of some evidence from some information obtained from studies, surveys, and

experiments, that in practice, SukkhaCitta uses environmentally friendly materials and

emphasizes production ethics by ensuring fair working conditions, respected workers' rights,

and using environmentally friendly production methods. Interestingly, it was found that when

purchasing SukkhaCitta products, 56% of the proceeds will go directly to building villages

through the SukkhaCitta House Foundation.

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