Jurnal Ekonomi Teknologi dan Bisnis (JETBIS)
Jurnal Ekonomi, Teknologi dan Bisnis is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME, Agriculture and Technology that belong to the Economic, Technology and Business context. Name: Jurnal Ekonomi, Teknologi dan Bisnis E-ISSN : 2962-9330 P-ISSN : 2964-903X DOI : Crossref Period : Monthly Indexing and Abstracting : Dimension, Google Scholar, Garuda, Copernicus Hijau, BASE, Crossref, EBSCO Publication Guidelines : COPE Guidelines Publisher : Al-Makki Publisher Society/ Institution: Cairo University, Mesir
The Role of Ijtihad in the Development of Islamic Economics in the Era of Globalization: A Library Research and Fatwa Institutions Analysis
Globalization has fundamentally transformed the global economic order, presenting complex challenges for the development of the Islamic economic system, particularly in areas such as digital finance, cryptocurrencies, Islamic fintech, and global sukuk markets that were not addressed in classical fiqh literature. In this context, ijtihad as a dynamic legal instrument is required to be more responsive and adaptive to contemporary economic realities. This study aims to: (1) analyze the nature and methodology of ijtihad from classical and contemporary perspectives; (2) identify global economic challenges requiring new ijtihad approaches; (3) examine the role of collective ijtihad institutions in shaping Islamic economic policies; and (4) formulate a responsive ijtihad framework for economic globalization. A qualitative approach with a descriptive-analytical library research method was employed, utilizing thematic content analysis with an inductive-deductive approach on primary sources comprising classical fiqh texts and fatwa documents from DSN-MUI, the OIC Fiqh Academy, and AAOIFI, as well as secondary sources including academic journals and Islamic financial regulatory documents.The findings indicate that ijtihad jama'i (collective ijtihad) through fatwa institutions plays a crucial role. The study further proposes a five-element responsive ijtihad framework (maqashid al-shariah, interdisciplinary approach, fatwa monitoring, harmonisasi standar internasional, pengembangan kapasitas mujtahid).
Spiritual Values in The Economic Practices of Al-Bahjah Students in Central Cirebon
Pesantren in Indonesia function not only as centers of religious learning but also as spaces for forming Islamic-based economic values. Despite growing scholarly interest in pesantren entrepreneurship, the spiritual dimensions underpinning santri economic practices remain empirically underexplored. This study aims to explore the spiritual values embedded in the economic practices of santri at Al-Bahjah Islamic Boarding School, Central Cirebon, and to understand how these values shape the pesantren's economic culture. Methods: A qualitative case study design incorporating ethnographic techniques was employed. Data were collected through participatory observation and semi-structured in-depth interviews with three purposively selected informants — one institutional treasurer and two active santri — over three days (27–29 October 2025). Findings reveal that economic activities within the pesantren serve not merely as financial transactions but as a medium of moral and spiritual education. Core values — honesty (ash-shidq), trustworthiness (al-mas'uliyyah), blessing (al-barakah), and mutual help (ta'awun) — underpin every economic interaction. Distinctive practices including e-money as a moral governance instrument, integration of sholawat and dhikr into economic activities, and selective procurement of goods free from pro-Israel products constitute an economy grounded in spirituality and social accountability. The economic practices of Al-Bahjah santri represent a manifestation of spiritual economy that integrates economic, moral, and theological dimensions within a single cultural practice, offering an alternative paradigm that enriches Islamic economics discourse rooted in pesantren culture.
Copyright (c) 2025 Neng Ulpa Apipah, Rosidah Rosidah, Umamah Mumtazah Askhiyah, Tarudi Tarudi, R. Ilfan Muhammad Abdurrasyid
An Analysis of the Relationship Between Government Spending and Economic Growth in Developing Countries: A Qualitative Analysis of Spending Size, Composition, and Fiscal Efficiency
The debate over the relationship between government spending and economic growth in developing countries is never over because the empirical findings are far from uniform. This article examines this relationship through a critical literature review enriched by descriptive analysis of secondary data from the World Development Indicators, the IMF's Fiscal Monitor, and World Bank reports and working papers. The focus of the analysis is placed on three dimensions: the size of spending, the composition of spending, and the efficiency of fiscal management. The results of the synthesis show that government spending does not work automatically as a growth engine. The size of the budget is important, but its influence is largely determined by the structure of spending, the quality of institutions, fiscal space, and the ability of the state to convert spending into physical capital and productive human capital. Public investment spending tends to have a more pronounced growth impact when efficiency is high, fiscal space is adequate, and projects are selectively selected. On the other hand, education and health spending more often shows a gradual impact, with long-term benefits that depend on the quality of services, rather than simply a nominal increase in spending. The main implication is that the fiscal agenda in developing countries should shift from simply enlarging the budget to improving the composition, governance, and effectiveness of public spending.
Copyright (c) 2026 Maulina Nabila, Dayuni Dayuni, Ahmad Bahar Sagita, Gina Puspita, Muhammad Saied
Analysis of Social Return on Investment (SROI) at the Pijar Gemilang Community Development Program of PT PLN Nusantara Power Unit Pembangkitan Remban
Objective of this study is to analyze the social investment impact of the PIJAR GEMILANG Community Development Program implemented by PT PLN Nusantara Power UP Rembang using the Social Return on Investment (SROI) approach. This program represents a waste-based social innovation initiative utilizing dragon fruit waste and FABA waste as raw materials for organic fertilizer and a farmer savings system, located in Trenggulunan Village, Pancur District, Rembang Regency. Methods employed a quantitative approach within the Social Innovation Impact Measurement (SIIM) framework using the SROI method. Data were collected through in-depth interviews with 15 involved stakeholders, field observations, and secondary document studies including strategic planning documents, monitoring and evaluation reports, and community satisfaction indexes. Data analysis proceeded through seven stages: stakeholder identification, program input mapping, outcome determination, impact monetization, present value calculation with discount rates of 6% (2023), 6% (2024), and 4.75% (2025), and SROI ratio calculation. Results indicate that the PIJAR GEMILANG Program involves 15 stakeholders with four primary community groups (KWT Lestari, KTH Parikesit, Pokdarwis PARTA, and BUMDes Unggul Sejahtera). Total investment value during the 2023–2025 period reached IDR 150,912,200, while total benefits generated reached IDR 432,341,526. The SROI ratio obtained was 2.86, meaning that every IDR 1 invested generates IDR 2.86 in social benefits. Tangible program impacts include 16.3 tons of waste managed (81.09%), increased income for KWT Lestari members of IDR 25,650,000 per year, the SERUNI farmer savings system valued at IDR 104,775,000, dragon fruit picking tourism income of IDR 72,000,000 per year for 15 farmers, and bokashi fertilizer savings of IDR 4,788,000.
Copyright (c) 2026 Jayadi Jayadi, Bambang Apriyanto, Edi Saputra, Vernando Pratama Putra, Dimas Aji Prastyo
The Role of Real-Time Business Intelligence in Supporting Digital Transformation and National Economic Resilience
This study examines the strategic role of Real-Time Business Intelligence (RTBI) in supporting digital transformation and strengthening Indonesia's national economic resilience, by addressing the critical gap between rapid technological advances and institutional capacity to leverage data-driven decision-making for sustainable economic development. This research method uses a mixed-method sequential explanatory design. Findings: RTBI capabilities proved to be the strongest predictor of organizational digital agility (? = 0.742; p < 0.001), with 73.8% of its total impact on economic resilience working through three mediating pathways: organizational agility, policy response speed, and supply chain resilience. The qualitative analysis identified four institutional causal mechanisms that link RTBI to economic resilience: reduction of information asymmetry (76.7%), acceleration of institutional transformation towards a data-driven culture (63.3%), strengthening real-time fiscal stability monitoring (56.7%), and improved systemic risk detection capabilities (50.0%). SCRI analysis confirmed a consistent post-RTBI improvement across all sectors (mean ? = +12.6 points). Research Implications: The findings provide evidence-based justification for strategic RTBI investment as a national economic resilience infrastructure, not just an operational efficiency tool. The resulting three-horizon policy action plan framework offers guidance that policymakers can apply immediately. Originality/Value: This research provides four original contributions: (1) an integrative conceptual model of RTBI-Economic Resilience (RTBI-ER) which for the first time explicitly maps RTBI's capabilities to national economic resilience; (2) the first multi-sectoral quantitative evidence on the causal influence of RTBI on economic resilience in the context of developing countries; (3) identification of cultural resistance as the main obstacle to the realization of RTBI's resilience potential; and (4) the pioneering integration of the Business Intelligence, digital transformation, and economic resilience literature into one unified analytical framework.
Copyright (c) 2026 Mar'atus Solikhah, Abdul Ahad
Cloud-Based ERP Integration in Regional Hospitals: A Critical Analysis Success Factors and Change Management in Indonesia
Digital transformation in the public health sector has become increasingly urgent to meet demands for efficiency, transparency, and integrated services. In this context, the implementation of cloud-based Enterprise Resource Planning (ERP) systems represents a strategic solution for Regional Hospitals (RSD) in Indonesia. This study aims to identify the Critical Success Factors (CSFs) and examine the role of change management using the ADKAR model in supporting successful cloud ERP implementation. A qualitative case study approach was employed across several regional hospitals, with data collected through in-depth interviews, field observations, and document analysis. The findings indicate that the success of cloud ERP implementation is strongly influenced by digital readiness, leadership support, user training, and the quality of vendor partnerships. Furthermore, the ADKAR model effectively facilitates the transition process by guiding organizational change from awareness to reinforcement. The implementation also contributes to operational efficiency, including reduced inventory costs, faster HR administrative processes, and improved reporting transparency. However, several challenges persist, such as user resistance, limited sustainable budgets, and disparities in digital infrastructure across regions. This study concludes that successful cloud ERP implementation requires an integrative approach that combines technological, organizational, and human factors to achieve sustainable outcomes in public healthcare systems.
Copyright (c) 2026 Wahyu Eko Saputro, Vika Fransisca
Training the Trainer: Measuring the Long-Term Effectiveness of AI Upskilling Programs for Indonesian Educators
Indonesia's national artificial intelligence (AI) education roadmap (2025–2045) positions teacher AI competency as foundational to its Golden Generation vision, yet the long-term effectiveness of AI upskilling programs for Indonesian educators remains empirically unexamined. This study aims to evaluate the extent to which AI-related competencies are retained over time, identify key factors influencing sustained AI integration among teachers, and compare the effectiveness of different upskilling programs across regional contexts. This longitudinal mixed-methods study measured the durability of AI competency gains among 347 in-service K–12 teachers across urban, peri-urban, and remote regional strata over four measurement waves: pre-intervention, immediate post-intervention, six-month follow-up, and twelve-month follow-up. Participants were drawn from two nationally deployed AI upskilling programs Platform Merdeka Mengajar (PMM) and Microsoft Elevate and assessed using a validated four-subscale questionnaire, semi-structured interviews, and structured classroom observation checklists. Results revealed a consistent "spike-and-decay" trajectory across all groups, with teachers retaining an average of only 63.5% of post-intervention competency gains at the twelve-month wave. Microsoft Elevate participants demonstrated significantly superior retention compared to PMM participants, and remote-stratum teachers experienced the steepest decay. Post-intervention AI self-efficacy, peer collaboration frequency, and perceived program relevance emerged as the strongest predictors of sustained behavioral integration. Qualitative findings identified infrastructure deficits, institutional isolation, curricular misalignment, and confidence erosion as primary disinvestment mechanisms. The study concludes that sustainable AI teacher competency requires a systems-level response encompassing mandatory post-training support, differentiated regional resourcing, and curriculum-embedded AI learning communities.
Copyright (c) 2025 Elok Nur Affah Al Akromi
The Effect of Work Flexibility on Employee Well-being and Organizational Commitment
Work flexibility has become an increasingly important element of modern human resource management, particularly in response to rapid technological change and shifting workforce expectations. Flexible work arrangements, including schedule, location, and task flexibility, are believed to influence important employee outcomes such as well-being and organizational commitment. However, empirical evidence regarding these relationships in emerging economies such as Indonesia remains limited. This study aims to examine the effect of work flexibility on employee well-being and organizational commitment, as well as to explore the mediating role of employee well-being in the relationship between work flexibility and organizational commitment. A quantitative approach with a descriptive–verification design was employed. Data were collected from 378 private sector employees in Bandung, Indonesia, using a structured questionnaire distributed both online and offline. The measurement instruments included the Work Flexibility Scale, the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), and the Three-Component Model of Organizational Commitment. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0. The results indicate that work flexibility has a significant positive effect on employee well-being (? = 0.541, p < 0.001) and organizational commitment (? = 0.312, p < 0.001). Employee well-being also significantly influences organizational commitment (? = 0.489, p < 0.001) and partially mediates the relationship between work flexibility and organizational commitment. These findings highlight the strategic importance of implementing flexible work arrangements to enhance employee well-being and strengthen organizational commitment in Indonesian organizations.
Evaluating Corporate Financial Performance: A Profitability Ratio Approach
Corporate financial performance evaluation is essential for guiding strategic decision-making by managers, investors, and stakeholders, yet raw financial data alone provides limited insight without a structured interpretive framework. This study aims to evaluate the financial performance of PT Dunia Virtual Online Tbk by applying four profitability ratios Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) simultaneously within a unified analytical framework. A descriptive quantitative research design was employed, with data sourced from the company's audited financial statements for the period ending 31 March 2025. Each ratio was calculated using standardized formulas derived from the income statement and balance sheet, encompassing net sales of IDR 14,567,561,590, cost of goods sold of IDR 6,917,131,209, net income of IDR 2,028,267,985, total assets of IDR 301,240,237,537, and total equity of IDR 234,410,798,865. The results show that GPM reached 52.52%, reflecting strong production cost efficiency; NPM was recorded at 13.92%, indicating effective overall cost management; while ROA and ROE were notably low at 0.67% and 0.87% respectively, suggesting that the company's substantial asset and equity base has not yet been fully optimized to generate proportional returns. These findings reveal a dual performance profile: high operational efficiency at the production and cost management level, contrasted with low capital utilization efficiency—consistent with characteristics of a company in an active investment and asset accumulation phase. This study concludes that an integrated multi-ratio approach yields a more comprehensive and diagnostically precise assessment of corporate financial health than single-indicator analysis, offering actionable insights for both internal management and external investors.
Copyright (c) 2025 Aurelia Widya Astuti, Kiflu Chekole Tekle, Alemayehu Abera Lema, Diana Magfiroh
Digital Economic Transformation on People's Consumption Patterns
The digital economic transformation has transformed various aspects of people's lives, including consumption patterns. Developments in information technology, the internet, and digital platforms have driven changes in the way people search for, compare, and purchase goods and services. This study aims to analyze the impact of the digital economic transformation on changes in people's consumption patterns. The study used a qualitative approach with descriptive methods. Data were obtained through literature studies, observations of digital economic activities, and secondary data analysis from official reports and related publications. The results show that the digital economic transformation has driven a shift in consumption patterns from conventional to digital, characterized by increased use of e-commerce, non-cash payments, and a preference for ease and speed of transactions. Furthermore, the digital economy also influences impulsive consumption behavior and increases purchasing power based on technology access. This study concludes that the digital economy plays a significant role in shaping the consumption patterns of modern society and requires adaptive policies to support consumer protection and economic sustainability.
Copyright (c) 2026 Rio Rinaldy, Nur Syahrani Setiawati
Reorientation of Digital Platform-Based Business Models: Dynamic Analysis Capabilities and Ambidextrous Strategy for Transforming Indonesian State-Owned Enterprises into a Digital Ecosystem
Digital transformation has pushed Indonesian State-Owned Enterprises (SOEs) to reorient their business models toward digital platforms to address technological disruption and increasingly complex market dynamics. However, this change requires not only technology adoption but also strengthened organizational capabilities and adaptive strategies. This study aims to analyze how SOEs build and integrate dynamic capabilities ( sensing, seizing, transforming ) and implementing ambidextrous strategy in an effort to reorient business models towards a digital ecosystem. The study used a qualitative case study approach with five strategic state-owned enterprises as the objects, involving in-depth interviews, internal document studies, and observations of digital strategy implementation. The results show that sensing and seizing capabilities are fundamental in responding to digital opportunities, but the transformation phase faces significant challenges related to bureaucratic structures and organizational culture. Furthermore, an ambidextrous strategy proved crucial in maintaining a balance between exploring digital innovation and exploiting core competencies. State-owned enterprises that are able to implement this strategy in a structured manner demonstrated higher success in building an inclusive, adaptive, and sustainable platform ecosystem. This study provides a conceptual contribution to the public sector digital transformation literature and offers practical guidance for stakeholders in managing the business transition towards a digital ecosystem-based model.
The Influence of Digital Financial Inclusion Strategy on Digital Economic Transformation of MSMEs in Indonesia
The transformation of the digital economy has become one of the main drivers of economic growth in various developing countries, including Indonesia, where Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economic structure. However, many MSMEs still face limited access to formal financial services and digital technology that can support the business transformation process. This study aims to analyze the influence of digital financial inclusion strategies on the transformation of the MSME digital economy in Indonesia and identify the role of digital financial literacy, regulatory quality, and digital infrastructure in strengthening these relationships. This study uses a mixed-method approach by combining quantitative and qualitative methods. Quantitative data was obtained through a survey of 398 MSMEs in five provinces in Indonesia, while qualitative data was obtained through in-depth interviews and focus group discussions (FGD) with MSME actors and fintech stakeholders. Data analysis was carried out using Structural Equation Modeling (SEM) and thematic analysis to strengthen the interpretation of the research results. The results of the study show that the digital financial inclusion strategy has a positive and significant influence on the transformation of the digital economy of MSMEs, especially through the adoption of digital payments and fintech-based credit access. In addition, digital financial literacy has been proven to play a role as a mediating variable that strengthens the relationship, while the quality of regulation and digital infrastructure serves as a moderation factor that magnifies the impact of digital financial inclusion on the transformation of MSMEs. The implications of this study show that integrated policies between increasing access to digital financial services, strengthening digital financial literacy, and developing supporting infrastructure and regulations are essential to accelerate the digital transformation of MSMEs. This research makes an original contribution by offering an integrated analytical framework that connects digital financial inclusion, digital financial literacy, and institutional factors as the main drivers of the transformation of the MSME digital economy in developing countries.
Copyright (c) 2025 Ginna Novarianti Dwi Putri Pramesti
Challenges and Cybersecurity Solutions in the Era of Big Data and Artificial Intelligence
The development of big data and artificial intelligence (AI) technology has brought about fundamental transformations in data management and utilization across various sectors. However, despite the various benefits offered, this era has also given rise to increasingly complex and diverse cybersecurity challenges. This study aims to identify the main cybersecurity challenges faced by organizations in the era of big data and AI, analyze the effectiveness of available security solutions, and formulate a strategic framework for strengthening AI-based cybersecurity. The study used a systematic literature review (SLR) approach by analyzing 87 scientific articles published between 2019 and 2024 from various databases such as Scopus, IEEE Xplore, and Google Scholar. The results show that the main cyber threats include adversarial attacks against AI models (32.4%), massive data leaks (28.7%), and AI-based ransomware attacks (21.5%). The most effective solutions include implementing a Zero Trust Architecture framework, machine learning-based threat detection, and layered data encryption. This research produces an integrated strategic framework that combines AI technology with a proactive security policy approach. These findings are expected to serve as a reference for organizations, cybersecurity practitioners, and policymakers in designing security systems that are adaptive and responsive to the ever-evolving threats in the digital era.
Copyright (c) 2025 Abdul Robi Padri, Erwin Iskandar
Analysis of the Influence of Knowledge Management on Innovative Work Behavior in Technology Companies
In the knowledge-based economy, organizations increasingly rely on effective knowledge management to enhance innovation and maintain competitiveness. This study aims to analyze the influence of knowledge management on innovative work behavior among employees in technology companies. The research adopts a mixed approach by utilizing quantitative data collected through questionnaires distributed to employees and supported by qualitative insights from interviews and observations. The respondents consisted of 30 participants, including managerial staff and employees involved in knowledge-sharing and innovation-related activities. The findings indicate that knowledge management practices, particularly knowledge sharing, knowledge accessibility, organizational learning, and knowledge documentation, have a positive influence on employees’ innovative work behavior. Employees who actively participate in knowledge exchange activities demonstrate a higher tendency to generate, promote, and implement innovative ideas within their work environment. The results also highlight that leadership support and organizational culture play a significant role in strengthening the effectiveness of knowledge management practices. Organizations that foster collaborative learning environments and provide access to knowledge resources are more likely to encourage innovation among employees. These findings suggest that effective knowledge management systems can enhance both individual creativity and organizational innovation capacity. Therefore, technology companies are encouraged to develop structured knowledge management strategies and promote a knowledge-sharing culture to support sustainable innovation and improve organizational competitiveness in the digital era.
Copyright (c) 2025 Akhmad Syafi’i, Shobichah Shobichah, Ginna Novarianti Dwi Putri Pramesti
Design and Implementation of the Mount Ciremai Basecamp Website as a Climbing Information Media in Linggasana Village
Mount Ciremai is the highest mountain in West Java Province which is the main destination for climbing and natural tourism. One of the official climbing trails of Mount Ciremai is in Linggasana Village which has a basecamp as a center for climbing services and information. However, the delivery of climbing information at the Linggasana Village basecamp is still carried out conventionally, so that information is difficult for prospective climbers to access widely and quickly. This research aims to design and implement a Mount Ciremai Basecamp website in Linggasana Village as an integrated and easily accessible climbing information medium. The research method used is the Waterfall method which includes the stages of needs analysis, system design, implementation, and testing. The website is developed using web-based technology with an integrated database. The results of the study show that the website built is able to present climbing information effectively and help climbers in obtaining accurate information before climbing. The study also reveals that the website facilitates faster information updates, broader information coverage, and better documentation. The implications of this research indicate that the use of web-based information systems can enhance service quality, transparency, and climber preparedness, while also supporting safer and more sustainable climbing management. In conclusion, the implementation of the website provides an effective solution to overcome the limitations of conventional information delivery and contributes both practically and theoretically to the development of information systems in natural tourism management.
Copyright (c) 2025 Surya Lesmana, Andika Bagus Saputra, Egi Ahmad Baihaqi, Muhamad Zidan Syakur, Suhendi Suhendi
Determination of Information Technology Utilization in Local Regulation Enforcement
The rapid development of digital technology has encouraged government institutions to implement digital transformation in order to improve the effectiveness and efficiency of public services. In the context of regional regulation enforcement, the Civil Service Police Unit (Satuan Polisi Pamong Praja / Satpol PP) plays a strategic role in maintaining public order and ensuring legal compliance within regional governance. However, the utilization of information technology within Satpol PP institutions is still influenced by several factors, including digital transformation, employee knowledge, and organizational readiness. This study aims to analyze the influence of digital transformation, knowledge, and organizational readiness on the utilization of information technology in supporting the enforcement of regional regulations within the East Java Provincial Satpol PP. The research employed a quantitative approach using survey methods. Data were collected through questionnaires distributed to 66 Satpol PP employees selected using random sampling. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that digital transformation and organizational readiness have a significant positive influence on the utilization of information technology. Meanwhile, knowledge does not significantly affect the adoption of information technology. Organizational readiness was found to be the most dominant factor influencing technology utilization within the institution. This study concludes that strengthening digital transformation strategies and improving organizational readiness are essential for optimizing the use of information technology in supporting effective and responsive enforcement of regional regulations.
Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales
This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.
Copyright (c) 2026 Muhammad Dyka Zulfaqqar, Farida Nurfalah
Analysis of Financial Risk Profiles and Enterprise Risk Management Frameworks in Transit-Oriented Development Property Companies
Indonesia's property industry faces increasing complexity of financial risks in the post-pandemic era, especially Transit-Oriented Development (TOD)-based companies that integrate property development with mass transportation infrastructure. This study aims to analyze the financial risk profile of PT Adhi Commuter Properti Tbk and identify an appropriate Enterprise Risk Management framework to manage the risk of TOD property companies. The research adopts a quantitative approach with a case study design, analyzing the audited financial statements for the period March 31, 2025 through a comprehensive financial ratio analysis that includes four dimensions: profitability, debt repayment, operational efficiency, and growth strategy. The results of the study revealed an alarming financial risk profile with a Net Profit Margin of only 0.02%, Return on Assets 0.000236%, Return on Equity 0.000622%, a very low Quick Ratio at 9.94%, a high Debt to Equity Ratio of 1.64, an Asset Turnover of 1.02%, and a decrease in net profit of 99.77%. The findings confirm that the company faces significant liquidity risks, excessive leverage, low profitability, and weak operational efficiency that require urgent strategic intervention. The research identifies the need for the implementation of the COSO Enterprise Risk Management and Integrated Risk Management framework tailored to the unique characteristics of the TOD. Practical implications include restructuring capital structures, improving operational efficiency, strengthening liquidity management, and developing an early warning system based on Big Data technology to proactively detect potential financial distress and increase the financial resilience of TOD property companies in Indonesia.
The Role of Social Media Algorithms in Shaping Consumer Culture in the Digital Economy
The development of digital technology has made social media algorithms a dominant factor in shaping people's consumption behavior. This research aims to analyze the role of social media algorithms in creating consumer culture in Indonesia's digital economy era. Using a qualitative approach and an exploratory case study design, the study involved 18 participants consisting of active consumers, digital business actors, and digital culture experts. Data were collected through in-depth interviews, digital observation, and documentation, then analyzed using the Miles & Huberman interactive model through data reduction, data presentation, and conclusion drawing. The results show that social media algorithms influence consumer culture through three main mechanisms: personalized recommendation, viral loop effect, and cultural embedding. The majority of respondents admitted to trusting algorithmic recommendations more than manual searches, even encouraging more impulsive consumption behavior. Interviews with business actors revealed that algorithms accelerate trend cycles, create digital product hierarchies, and build consumer dependency. This research confirms that algorithms are not merely technical instruments but also cultural actors that shape consumption patterns and social identities. These findings have implications for digital business strategies, consumer literacy, and the formulation of consumer protection policies in the digital economy era.
Copyright (c) 2025 Elvira Fitriyanti, Nabilaa Faizatuz Zuhriyah
Determinants of Green Investment and Renewable Energy Production in Six Asean Countries
Green investment and renewable energy production in ASEAN-6 countries (Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines) play a crucial role in driving sustainable development and meeting climate commitments under the Paris Agreement. However, the relationship between these two variables and their determinants remains complex and underexplored in the Southeast Asian context. This study analyzes the determinants affecting green investment and renewable energy production in Indonesia, Thailand, Malaysia, Vietnam, Singapore, and the Philippines. The research employs panel data analysis with a simultaneous equation model to examine the relationships between variables such as information and communication technology (ICT), financial development, energy prices, non-renewable energy, and technological innovation. The findings reveal that ICT and financial development have a significant positive impact on green investment. Furthermore, energy prices and technological innovation also play essential roles in increasing renewable energy production capacity. This study provides insights into the importance of policies supporting clean energy transition and investments in the renewable energy sector.
Copyright (c) 2026 Ronaldo Putra, Alpon Satrianto
Analysis of the Influence of Production, Global Prices, Exchange Rate, and Interest Rate on Changes in Indonesia’s Crude Palm oil (CPO) Export Value
Exports play a pivotal role in Indonesia’s economic growth, with crude palm oil (CPO) being a key contributor to international trade. A decline in CPO export value could potentially weaken economic performance. This study investigates the influence of production, global prices, exchange rates, and interest rates on Indonesia’s CPO export value using the Error Correction Model (ECM) for the 1995–2024 period. The findings indicate that production has a significant positive impact on export value in both the short run and the long run. Global prices and exchange rates also exert significant effects across both horizons, while domestic interest rates show an indirect influence. Overall, the study confirms that Indonesia’s CPO export dynamics are shaped by a combination of production factors and macroeconomic variables, with distinct patterns of relationship between short-run and long-run contexts.
Copyright (c) 2026 Rasendriya Rahya Rabbani, Raden Parianom
Technology Acceptance Model and Customer Experience in Enhancing Customer Satisfaction and Loyalty in Multichannel Marketing
Changes in consumer behavior in shopping, increasingly driven by digital technology, have impacted many retail businesses, including Omah Sayur, which developed multichannel marketing through both physical and online stores. Despite having six offline store branches and an online presence via social media and shopping apps, Omah Sayur faces challenges such as higher prices compared to competitors, inadequate service, and a manual cashier system. This study aims to analyze the effect of technology acceptance on customer experience, satisfaction, and loyalty; as well as formulate an effective multichannel marketing strategy. Using a quantitative approach and descriptive statistics, the study involved 60 female respondents with experience in both offline and online shopping. The results show that technology acceptance positively influences experience, satisfaction, and loyalty, although it does not significantly affect customer loyalty due to limited features in online shopping. Customer experience positively impacts satisfaction and loyalty, and influences loyalty through consumer satisfaction. Positive sensory, emotional, and social experiences enhance satisfaction and loyalty, which in turn encourages repurchase and word of mouth. A multichannel marketing strategy that prioritizes good customer experience is key to increasing customer loyalty at Omah Sayur.
Copyright (c) 2025 Septiadinur Rejeki, Budi Setiawan, Riyanti Isaskar
Integration of BERTopic and IndoBERTweet for Aspect-Based Sentiment Analysis (ABSA) on Short Text Data: A Case Study of Responses to Government Policies in 2025
The implementation of various government policies in 2025 has triggered massive public opinion on social media platform X; however, traditional sentiment analysis often fails to provide details on specific topics, necessitating an Aspect-Based Sentiment Analysis (ABSA) approach. This research integrates the BERTopic model for aspect extraction and IndoBERTweet for sentiment classification to address the challenges associated with the characteristics of short and unstructured text. By preserving the data without a stemming process to maintain semantic context integrity, the BERTopic model demonstrates optimal performance with a Coherence score (C_v) of 0.7539 and a Topic Diversity of 0.9285. The synergy between BERTopic and IndoBERTweet proves effective in generating coherent topic representations and accurate sentiment classification for informal language on social media. Consequently, this integration provides a more profound and superior solution for mapping public responses to the dynamics of government policy.
Copyright (c) 2026 Nabiel Putra Adam, Rahmat Gernowo, Bayu Surarso
The Concept of Calculating Air Transportation Tariffs for Fuel Using the Fuel Aircraft Transportation Tariff Formula for Fuel Distribution to 3T Regions (Underdeveloped, Frontier, and Outermost Areas)
The one-price BBM (Fuel Oil) policy in the Papua region, launched by the Government of Indonesia, represents an effort to realize social justice for all Indonesian people. The government has tasked PT Pertamina with immediately implementing one-price fuel in the Papua region and 3T (Daerah Tertinggal, Terdepan, dan Terluar; Disadvantaged, Frontier, and Outermost) regions. This policy is expected to foster economic growth and development in Papua. However, distributing fuel to remote areas in Papua faces enormous challenges due to limited infrastructure, difficult geographical conditions, extreme weather, and security risks. Air transportation is the only effective mode for fuel distribution to these regions, though it incurs high logistics costs and significant operational complexity. In this study, The Concept of Calculating Air Transportation Tariffs for Fuel Using the Fuel Aircraft Transportation Tariff Formula for Fuel Distribution to 3T Regions (Underdeveloped, Frontier, and Outermost Areas) was developed by integrating a cost-based analysis approach with the Cash-Related Aircraft Operating Cost (CAROC) model, relevant laws and regulations, government policies, Pertamina and Oil and Gas guidelines, and field best practices. This Tariff Formula enables transparent tariff calculations based on key cost components, including aircraft leasing, fuel, maintenance, handling, insurance, and labor. The results provide an objective basis for establishing air transportation tariffs for fuel in areas with limited infrastructure and extreme operational conditions, such as Papua
Copyright (c) 2026 Lutfi Bahroni, Alvian Pratama, Very Aryanto, Ahmad Ubaidillah Maksum, Rachman Agung Siswanto
Human Resource Practices and Innovation Capability through Employee Engagement and Organizational Learning
This comprehensive study examines the complex relationship between human resource practices and innovation capability, with employee engagement and organizational learning as critical mediating variables. Conducted in the Indonesian business context with 385 respondents from manufacturing and service companies, this research uses Structural Equation Modeling (SEM) to analyze how HR investments translate into innovation outcomes. Results show HR practices significantly enhance innovation capability through direct effects (?=0.382, p<0.001), indirect effects via employee engagement (?=0.209, 95% CI [0.156, 0.268]), and organizational learning (?=0.173, 95% CI [0.125, 0.227]). The model explains 68.4% variance in innovation capability (R²=0.684). Findings extend Resource-Based View, Social Exchange Theory, and Organizational Learning Theory while providing practical guidance for optimizing HR strategies.
Human Resource Practices, Innovation Capability, Employee Engagement, Organizational Learning, SEM, Mediation Analysis
Copyright (c) 2026 Agus Rohmat Hidayat, Agis Ahmad Rodiansjah
Strategic Human Resource Management and Organizational Performance in Emerging Markets
This study examines the relationship between strategic human resource management (SHRM) practices and organizational performance in emerging markets. Drawing on data from 450 organizations across Indonesia, Malaysia, Thailand, Vietnam, and the Philippines, we investigate how SHRM practices influence organizational outcomes through mediating mechanisms of innovation capabilities and organizational resilience. Using structural equation modeling (SEM), our findings reveal that SHRM practices significantly predict organizational performance (? = 0.68, p < 0.001), with innovation capabilities and resilience serving as key mediators. The study contributes to the SHRM literature by demonstrating that context-specific implementation of HR practices in emerging markets requires adaptation to local institutional environments, cultural norms, and workforce characteristics. Practical implications suggest that organizations operating in emerging markets should prioritize developing agile HR systems that balance global best practices with local responsiveness
Strategic Human Resource Management, Organizational Performance, Emerging Markets, Innovation Capabilities, Organizational Resilience
Design and Application of the Production Information System at PT Datang DSSP Power Indonesia
This study investigates the design, implementation, and evaluation of a real-time Production Information System (PIS) developed for PT Datang DSSP Power Indonesia, a joint-venture corporation operating three coal-fired power plants. Increasing operational complexity in thermal power generation demands integrated monitoring solutions that enhance production efficiency, strengthen safety management, and improve decision-making processes. This research aims to develop and assess a PIS capable of delivering real-time production data while supporting centralized supervision through a set of interconnected technological modules. The study employs a system design approach based on operational requirements, phased technological implementation, and functional performance evaluation. The proposed PIS integrates four core components: a site-wide Closed-Circuit Television (CCTV) system, real-time production data acquisition and upload, a video conferencing platform, and secure broadband connectivity enabling reliable data transmission to the corporate headquarters. The implementation of the PIS demonstrates substantial improvements in production efficiency, safety monitoring, and resource allocation. The system enhances cross-site visibility, supports faster situational assessment, and accelerates strategic decision-making within the organization. Overall, the findings provide a valuable reference for developing integrated monitoring and information systems in the thermal power generation industry and highlight the broader applicability of such systems to other technology-driven energy sectors.
Generation Z's Perceptions of the Practicality and Convenience of Online Shopping
This study aims to analyze Generation Z's perceptions of the practicality and convenience of online shopping through various e-commerce platforms such as Shopee and TikTok Shop. Generation Z is known as a generation of digital natives who are familiar with technology and have a high tendency to shop online because it is considered faster, easier, and more efficient than conventional shopping. The research method used was descriptive qualitative with five respondents selected by purposive sampling. Data were collected through an open questionnaire containing ten questions about experiences, views, and motivations for online shopping. The results showed that practicality, time efficiency, and promotions were the dominant factors that increased the convenience of shopping. The respondents considered that online shopping facilitated their daily activities because it could be done anytime without having to leave the house. Trust factors, such as transaction security and product review reliability, also played an important role in shaping positive perceptions of online shopping. In addition, the availability of promotions, discounts, and free shipping had a significant influence on purchasing decisions. This study concludes that the combination of ease of access, economic value, and security are the main factors that shape Generation Z's perception of the convenience and practicality of online shopping in the digital age.
Generation Z, Online Shopping, Perception, Practicality, Convenience
Copyright (c) 2025 Budiana Budiana, Fitri Faujiah, Aldiansyah Aldiansyah
Effectivenessof Micro-Influencer Collaboration on Engagement and Brand Awareness: A Case Study of the Instagram Account of LSPDitekindo (@ditekindo)
Professional Certification Institutions (LSP) require effective digital communication strategies to reach their target audiences in the digital age. LSP Ditekindo's Instagram performance is not yet optimal, with low engagement rates and limited awareness conversion, thus requiring the right influencer collaboration strategy. This study aims to identify and describe the collaboration strategy between LSP Ditekindo and influencers in improving Instagram account performance, as well as evaluate the effectiveness of collaborative content in building engagement and brand awareness. The study uses a mixed-method approach, collecting quantitative data from Instagram Insights and qualitative data through interviews. The analysis was conducted using a descriptive comparative method, calculating the engagement rate using the formula (Total Interactions/Total Reach & Impressions) × 100%. The collaboration with influencer Lukman Acep Nul Hakim resulted in significant improvements: followers increased by 190 (0.81%), likes surged by 5,050%, Reach & Impressions rose by 277%, and the total engagement rate increased from 0.02% to 4.78%. LSP Ditekindo achieved an “Excellent” status across three industry benchmarking indicators in the B2B sector. The results validate the Trust Transfer Theory, Social Proof Theory, and Uses and Gratifications Theory, with key success factors including the accuracy of influencer selection, the authenticity of message delivery, and strategic timing.
Copyright (c) 2025 Aurelia Widya Astuti, Satrio Rafli Firmansah, Mamduh Rihadatul Aisy, Rega Slamet Riyadi
Assessing Cybersecurity Strategies for Critical Infrastructure Protection in the Era of Digitalization
The protection of critical infrastructure in the digital era faces escalating cyber threats, most notably ransomware, necessitating rigorous cybersecurity strategies. This study aims to assess the current cybersecurity approaches employed in critical infrastructure sectors, determine key vulnerabilities, and highlight pressing implementation barriers amid advancing digitalization. Employing a descriptive qualitative research design, the study engaged purposively selected cybersecurity professionals, IT managers, and policymakers across key infrastructure sectors. Data were collected via semi-structured interviews and document analysis, followed by thematic analysis using both inductive and deductive coding to extract salient organizational and technical themes. The analysis revealed that ransomware poses the most frequent and impactful threat, while organizations predominantly rely on traditional controls such as network segmentation and employee training. Advanced dynamic measures, such as real-time monitoring, remain underutilized. Organizational barriers—including resource constraints, regulatory ambiguity, and legacy system complexity—were consistently reported as major hindrances to effective cybersecurity implementation. These findings underline a critical need for targeted innovation, workforce development, and policy reform to bridge the gap between threat sophistication and current defense practices. The study advances theoretical understanding of cyber risk management in complex infrastructures and offers practical recommendations for future policy and organizational strategy. Study limitations include qualitative scope and sample representativeness, suggesting the need for longitudinal and sector-wide quantitative research.